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The Power Of Reviews And How To Harness Them

Before we get started, we need to ask why reviews are important in the first place before we can ask what the best way is to get your message across.  Neon signs, online marketing or contracting a  digital marketing company are often what first comes to mind when we think of getting our message or our brand across to clients and customers. You could even go as far a hospitality lighting which will give you an instant impact. However, when we think of reviews in particular, we need to take a closer look at why reviews are important and this will then highlight the importance of harnessing reviews. 

Why are reviews important?

  • Reviews can help to improve your SEO presence

Good reviews help to improve your search engine results. If people like to talk about your company or brand online then search engines such as Yahoo, Google and Bing will see this. 

  • Reviews help to boost sales

Online reviews are a great way of increasing a business’s brand and sales. For this reason, it is crucial that your company or business has reviews that are positive and you need to avoid negative views which will put people off from doing business with you. That said, if you do receive a negative review,  it is best to reach out to the particular customer and try and resolve any issues that they have with your company. The aim is to get them feeling satisfied with what you offer. If you can achieve this, it’s highly likely that they will then leave you a positive review after all.

  • The majority of people read online reviews before they make a purchase online

The reviews that we find online are very important as these become a reference point for us when we decide to buy something and many of us use these reviews to help us decide whether or not to buy something. It is believed that around 90% of people go online to read what others are saying about a particular business or company before they decide to interact with them.  Reviews are one of the biggest ways of doing this. 

  • Reviews help to promote brand loyalty

Reviews also help to improve how loyal customers are to your brand. If you spend time writing a positive review about a company,  it’s more likely that customers will come back to you in the future, should they require your products or services. 

  • Reviews help you to understand what your customers are looking for from you 

Another factor to take into account is that online reviews also crucial for your business as they help you to understand what your customers are looking for and what they expect of you and your business. It’s very easy to become detached from your customers when in business, especially as your business grows. This issue with this is that it can have a very negative impact on the relationship between your customers and your brand.

As well as receiving reviews, you also need to make sure that you take time to read these reviews and any feedback that you receive. This way you can make sure you drive your business the way that your customers want you to and you meet your customers’ needs.

  • People trust online reviews

Over 80% of people actually trust the reviews but they read online as much as they trust a personal recommendation given to them. Take for example business law training, looing at reviews could give you the wrong impression if the training just didn’t suit an individual. this goes to show that if people are willing to trust the reviews of others who are strangers to them,  it is clear to see the impact and importance of reviews. 

Harnessing reviews

It’s clear to see the importance that reviews have. Always take a look at how you can use the feedback that customers provide to enhance and improve your companies brand.

  • Ask 

Quite often, customers don’t think about leaving a review after they’ve made a purchase unless it’s been a negative experience. A good starting point is to ask your customers to leave a review. If you let your customers know that this will not only help you to improve your service and products, but it will also help new customers who are shopping around. Ask customers to tell you what they like best about the product or services that you offer, but also give them the opportunity to provide honest feedback related to what you could do better. It is this information that you can use to improve your business.

  •  Responding

Once a customer has left you feedback, make sure this is not where the interaction between you and your customer ends. In fact, feedback is a great way of connecting with your customers.  For instance, reviews could be turned into a conversation. Acknowledge all feedback that you receive and make sure you thank your customers for providing feedback. This shows your customers that what they think matters. 

It is important to show empathy as this shows a customer that they matter to you and that you will do what it takes to leave them feeling satisfied. This will also show new customers that you do care about your customers and this will help to enhance your brand loyalty.

It is very important that you build good relationships with your customers and conversing with them is a step in the right direction.

  • Sharing reviews

Positive reviews only have a positive influence if everyone gets to see them. So, when you receive a positive review make sure that you share it everywhere that is possible. Add positive reviews to your website and also include them in any communications that you send may send i.e emails. You want to make sure that as many people as possible see your positive reviews so that your brand stands out from the rest.

It is clear to see how powerful reviews are and how simply you can harness in on them. 

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