Business stationery doesn’t have to be boring and plain. A way to make stationery interesting in 2019 is take a look at what the trends in stationery are. Looking at social media will give you a good idea of what other businesses are doing. It doesn’t have to be a rule of thumb, but It can assist you with ideas and decisions of what schemes, colours and items to choose. It is always worth remembering that you do not have to follow one trend, you can always take small aspects from different trends.
If you want your business to stand out and be noticed, then shapes and styles that are geometric can really help. If you’re looking for a trendy style for 2019 then consider a geometric pattern with a bold colour. This is sure fire way of making your business appear exciting and up to date, as well as make dull stationery seems more interesting. Geometric shapes can be used in many different ways and not just for your stationery. If you have the time and inclination you can decorate the areas around your business with similar patterns, i.e. window dressings, lamps, plant pots etc.. These shapes are versatile and can be mirrored in the restrooms, for example, as these kinds of changes will give your whole business a much more refreshed feel.
Once you’ve decided on what design you plan to use, you need to make sure that you use this design across all of your business paraphernalia, from letter heads to your free standing brochure holder to your business cards and pull up banner stands. It is worth making each element slightly different whilst at the same time keeping consistency so that your business design/logo is always recognisable.
A great way of personalising business stationery is by using a unique way of sealing documentation. A great idea would be to use stickers that are branded which are cost effective and easy to print. Spend time selecting the correct type of paper, finish and method of printing and search for a reputable company to help with this. You will soon see your stationery ideas and design have a new lease on life.
The fonts that you choose to use for your business letters, business cards, printing labels, documentation or digital printing all say a lot about your business. Aim to find a font that relates to your brand and try fonts and colours which are attractive and appealing to the eye. When considering your font try and make sure it’s not too complicated to read and understand as over complicated styles can be off putting and cause confusion which will lose the meaning of what you are trying to say. You also need to suit a font that suits your clientele. For example, avoid comic sans in the corporate industry, however, it is suitable if your business is related to young children.
A new trend for 2019 is calligraphy and it’s going to be big when it comes to printed stationery. The beauty of calligraphy is that it is great for giving a nice personal and unique touch to your business. By adding letters that loop or swish in your fonts, your logo or letterheads will not only look sophisticated and stylish, you will also stand out amongst your business rivals. That said, when considering your calligraphy style, once again you do not want to over complicate it so that clients are put off and cannot make out what has been written.
Calligraphy pens have now comeback in and many companies are now producing a range of nips to be able to really show off unique calligraphy styles. Whether it is just a fine point fountain pen or a you are using a wide-bodied calligraphy pen, this write styling will definitely be resurfacing in 2019.
In 2019, colours are back and making a big impact on paper. Offices are starting to use more and more recycled products which is now also given us the opportunity to experiment in the colours that our paper comes in. colours such as burgundy, yellow, gold, ash rose, grey and traditional white will be seen throughout businesses in 2019. The same can be said for notepads and other documentation holders. These colours will also be seen in offices and businesses in general as they are the on-trend colours in all senses.
Why you Should Keep Up With Stationery Trends
Brand identity will make your business stand out from the rest. Having a strong logo will give you an instantly recognisable link to your products. As we have mentioned above, the different elements of stationery can be used to promote this even further. It is worth remembering that your brand should appear, where possible, on all of your stationery. This isn’t just for you and staff to feel self-indulgent, it’s there for when visitors come, or when you go out to other clients, and so they’re able to see your logo or lettering on these products. It is also great for marketing as stationery can simply be left in a client’s office with minimal fuss but maximum impact.
Fashion and trends change all of the time so it is worth picking and choosing the trends that suit your business at any particular time. The last thing you want is to opt for a trend that doesn’t have longevity as this means you will quickly need to update all of your stationery and branding. It’s clear to see that this is just a waste of resources and money. Consider all of the above and pick and choose the trends that will best suit your business in 2019.