So, you have decided that you want to create a brochure for your business but you are not really sure where to start. You need to make sure that you create a brochure that stands out from the crowd, as a brochure is a very good promotional and marketing tool to help enhance the growth of your business as well as create an awareness of what your business provides. We will now give you some tips on how you can create the best business brochure.
First Impressions Count
The design of your brochure needs to leave a lasting impression and it needs to resemble what your company is all about. For example, there is no point in having an expensive looking brochure if your business helps those who are having financial difficulties.
Consider Your Purpose
The first step that you need to consider is what the purpose of your brochure is and what your aims are from the brochure. You also need to take into account who your audience is and then make sure that you design your brochure to suit these factors.
What Needs to Be Included
A brochure needs to consist of the following information: history of your company, what products /services you offer, FAQ’s, contact information, how to find your business and testimonials. Think about you plan to lay out all of this information in your brochure.
Consider what colours to use that suit your business. You need to make sure that you use the right number of colours too. On the one hand you do not want to be too bright or have too many colours and on the other, you do not want a brochure that looks dull. You could use a colour wheel to see which colours work well together as we are attracted to colours, so you need to be sure that your brochure is appealing as well as engaging.
Good images are crucial when it comes to brochure design as images catch our eyes as we look through information. Any imagery that you use needs to be of good quality, it is an area that you cannot afford to scrimp on if you want your brochure to look professional. Another idea could be to add some information under each image which highlights what each image represents.
When it comes to your standard Auckland brochure printing you will see that there is plenty of choice out there related to the type of paper that you choose as well as the overall finish. The quality of the paper does have an effect on the print quality, especially when related to the text and the imagery. For the front cover you may want to consider using more heavyweight paper to give your brochure a quality feel, which then makes it stand out amongst other brochures. When you start to think about binding your brochure together, you will most likely consider using NZ binding covers, binding combs, staples or glue.
Another aspect that needs to be looked at is choosing the best theme to suit your brochure. If you already have a colour scheme that you operate under, you ideally need to mirror this theme in your brochure.
Your Business Logo
Your business logo needs to be incorporated into your brochure as does all other relevant information related to your company, such as contact information and your company name etc. As mentioned above the colour scheme needs to match across all materials such as your stationery, mouse mats, your site safety pack, mugs, coasters, soft furnishings etc. A label designer will help you to recreate your business logo so that it suits your brochure.
When deciding the size of the fonts that you use it important that you consider who will be reading your brochure. For example, if you have an older clientele you may want to choose a larger font size. You also need to work out which font to use as some fonts are seen as more serious and professional than others. Try and avoid using too many fonts and do not pick a font that is not recognisable to most. Here’s a few examples of good and bad fonts to use.
Your copy is an import aspect of your brochure. Copy needs to be looked at as part of the overall design of your brochure as good copy will really set your company apart from the others. Copy may need to be worked on and reworked on a few times before it finally suits your brochure.
Your headlines need to be striking and interesting so that a reader is drawn to your brochure and wants to look through it. You need headlines that mean something to the reader and the reader can relate to.
The language that you use in your brochure needs to be straightforward. Do not over complicate ideas as you want to get your point across to your readers in a non-confusing way. This will help to keep a reader’s interest and they will not lose concentration and put your brochure to the side.
Once you have completed your business brochure, your mind is likely to turn to packaging and distributing. Standard paper tape may not be sufficient if your brochure is particularly heavy so you may need to use a vinyl tape or a heavy-duty tape as these will be able to provide the packaging with some integrity, as well as holding the package together.
As you can see from the above information, creating and designing a business brochure requires quite a lot of thought and careful planning. If you take into consideration the points that we have mentioned you will find that you have managed to create a brochure for your business which should cover all the angles that you would like it to.