When starting a business, the last thing you’d want for your company is to fail – no business owner would want that. Rather you’d be enthusiastic, focused and optimistic about the growth of your brand. However, sadly, there are cases where about 50% of startups fail within the first five years and 66% during the first ten years. One of the reasons why most businesses end up failing is because they don’t implement the right ways to build their brand.
This is one of the most crucial tasks your company should focus on – building their brand. A brand is the emotional connection your company establishes with current and potential customers. It’s more than just your logo, it more about how people feel when they see one of your ads, tweets or emails. Building your company’s brand is an important step in creating effective marketing and sales strategies. It enables your company get a better understanding of your position in the market making it possible to pass the right message to your audience. Yet, building a brand involves a lot of tasks, it requires detailed planning, strategy and execution. With that in mind, to build a cohesive and recognisable brand, here are 5 effective ways to get you started.
UNDERSTAND YOUR TARGET AUDIENCE
One of the best ways to build your brand is to fully understand your target audience. Understanding their wants, needs and the buyer’s journey ensures you attract the right people to your business. The key is to be specific, and to find out detailed information about your consumers. For instance, single moms working from home, sport athletes, or college students studying abroad. This will help you carve out a picture of your consumers and create a brand identity that they will be able to understand and relate to. They can be grouped according to age, location, gender, and income. Narrowing your audience focus ensures that your brand message is passed to the right audience in a clear and uncomplicated form. Understanding the target audience for your business will not only improve every aspect of your brand building process, it will also play a huge role in improving your marketing efforts. You want your content to be consumed by the ideal person, and that includes clicking on your ads or subscribing into your email list.
Keeping your brand’s voice focused and consistent makes your customers know what to expect from you. Your messaging and images should be consistent in each of your marketing platforms. Whether it’s your website, email, ads or in-store experience. Even your building signage can be a medium to deliver a consistent message to your consumers. Consult with a professional from a signage company to help enact a focused message to your consumers. Including your social media content, social media remains an invaluable marketing tool today. Your copy, design and language should speak with one voice that resonates with your brand while delivering a unique and unwavering experience to your consumers. In this way, your customers are able to trust and remain loyal to your brand.
CREATE CONTENT YOUR CUSTOMERS WANT
Content is one key to bringing your branding ideas to life. Valuable content enables you to engage more with your community. You position yourself as an authority in your field and an ally to your customers by sharing free premium content such as guides, infographics and ebooks. If your brand requires a more aggressive marketing approach, you might consider running advertising campaigns that clearly shows why your brand is the best, reliable solution for them. It can be through social media, and emails. Even traditional advertising forms, the content you send through them should be crystal clear and informative while striking an emotional cord. There are various printing companies that offer state-of-the-art poster printing and sign printing. Choose a good one that will be able to make your brand stand out.
DEVELOP A VISUAL IDENTITY
An exciting yet important piece of your brand building process is to create a visual identity for your brand. Visual identity involves tangible elements that will determine how your brand is perceived visually. It’s what sets your brand unique from other competitors, it ranges from your logo size and placement to your image style, label typography, color palette, illustration, etc. These elements will be visible on everything that is related to your brand so it’s important that you invest the time and money into creating a visual look and feel that’s exceptional to strengthen your brand values. Consider getting a professional designer to help develop a strong brand style guide to ensure any application of logo and related brand colour palette or illustration is consistent. Also make good decisions about how the elements on your label will look. Work with a reliable label making company that will ensure consistency in every aspect of your label design.
DEVELOP YOUR COMPANY CULTURE AND UPGRADE YOUR EQUIPMENT
Developing your company culture in a positive way can help build and cultivate long lasting relationships. Don’t employ people that may destroy a client relationship that took you a considerable amount of time to cultivate. It only requires one bad experience between an employee and a client to sabotage a big time investment. Maintaining a strong company culture will help retain top talent. A positive company culture develops a sense of loyalty amongst your employees. Your employees will more likely want to stick to your company, when the believe they are treated fairly. It also leads to higher productivity levels because your employees will be able to work together as a team, which can lead to some amazing business results.
Another way to ensure the success of your brand is by upgrading any office machine that may be slowing down your business. Does your computer need a hard drive upgrade? Or it may be time to get rid of your old laminating machine or document binding machine and invest in an upgraded one. By increasing the functionality of your office machines, you will set the right pace for fostering your brand.
We hope this article has given you a start for building your brand, and taking your business to the next level!