Regardless of the reason for why you are designing product labels, it is important to make sure that your product label design and label printing services is eye catching and all small details are correct from the beginning in order to avoid revising or reprinting labels. Follow our handy guide to make sure that you are on the right path when it comes to creating your product labels.
- Keep the Product in Mind When Designing the Label
Aside of the obvious fact that the label needs to fit the product/container, it is crucial that accurate measurements have been taken. It’s easy to get excited and jump in head first without really looking at your product/container in detail. Look at the shape of your product/container, is it round, square, textured, tapered? Your label needs to complement the shape as well as fit it smoothly.
Another point to consider is what amount of the product you would actually like to display. If your product is attractive then you may only want to create a small label that matches the product without overshadowing it (e.g. potpourri or jam). If on the other hand your product is not in an attractive container, then you may prefer to create a label that covers more surface area.
- Be Arty
If you choose small labels, don’t feel that they can’t pack a punch. Labels are great way to get your creative juices flowing and they are one aspect that graphic designers love creating and designing. Lots of brands constantly look for new ways of making their products/ labels unique and often create special edition versions in order to grow popularity amongst consumers.
- Take Advantage of Texture, Type and Colour
You are probably already aware that it’s good practice to make sure your print finishing equipment can create and print labels in CMYK (cyan, magenta, yellow and key (black)) rather than in RBG (red, blue and green) and its crucial to take colour into consideration when it comes to printing and presentation. You can even move towards colour in your NZ document binding, or even ask your packaging tape supplier to print tape in different patterns and colours.
With regards to the typeface, make sure that the option you select for the information that’s most important is able to be read from a distance and the colours selected also enable the writing to be legible from that distance. For instance, you may think that a reflective or metallic label is eye catching but you need to consider the fact that it is harder to read metallic lettering when it is combined with particular textures and colours.
Another example would be a rustic style of labelling, perfect for products related to recycling or botany, but consider the fact that it wouldn’t work with a product that’s high tech.
Another important factor to take into account is the psychological analysis of colours i.e.
– Blue labels display authority and trust
– Silver labels ooze elegance, high tech and sophistication
– Brown labels express reliability, sustainability and earthiness. You might think about brown for something like wholesale commercial cleaning products, for example.
- The Lifespan of the Label/Packaging
When designing your labels take into account the packaging of the product. Is it durable? i.e.glass or metal and if so it maybe something that consumers wish to reuse. For this reason,ensure that the label can be easily removed without affecting the packaging. Additionally,consider the size of the label in relation to wastage. In terms of the environment, smaller labels produced from recycled materials which are used on reusable packaging are more suitable.
- Design Memorable and Creative Labels
It is vital that your packaging and your labels stand out. Regardless of whether you are creating labels for a personal project or for a bottle of wine which will appear in a high-end store, you need to really think about how you will present the label. Consider aspects such as presentation, shelving and lighting. Even if you are creating labels for your own personal use, the design you choose will carry more weight if it is eye-catching, unusual and clean. Before doing anything ask yourself the below questions:
– Do the labels accurately and clearly reflect your brand and the product itself?
– Consider your target audience, will they find the labels compelling?
– Are your labels unique and distinctive amongst your competitors?
- Minimal Styling Mixed with Photography
Trends for labels and packaging come and go but the one thing that remains consistent are the graphics. Currently, simple designs and illustrated graphics appear to be popular. Although photography may not seem to be as popular at the moment, it does not mean that it’s not a great alternative that can be used to look stylish and trendy if designed and incorporated correctly.
It is worth surveying your consumers as ultimately it is them that will be using the product and this determines the labels/ packaging that you opt for. An easy way to undertake a survey is to connect with people that you know ask them clear and direct questions which help you to grasp if you’ve been successful in achieving the experience that your consumers are looking for. Asking your consumers ‘why’ will be the most crucial part of your survey as these answers will reveal any important emotional aspects. Below are some of the questions that we recommend you to ask:
– Look at the design, does it suit your lifestyle? Why/ why not?
– In your opinion, which design do you prefer? Why/ why not?
– Do you feel that the design is natural? Why/ why not?
– Does the design reflect the product/ experience? Why/ why not?
We are confident that if you spend the time looking at these 7 aspects when it comes to creating your product labels that you will achieve the eye catching and successful labels that you were hoping for.